In The Provenance Paradox I wrote that we will not deny and downplay our origin.
Comparatively small outfits, like us, might also hear from strategy recommenders that their marketing must be done right once - again, because they are not large enough to build a brand for the long haul. As if our life depended on it?
But in our understanding marketing strategy need to be done with discernment. Our co-evolution-of-customer-experience-and-technology-development approach is a "game" of exploration and tests.
This will be the theme of our Celebrating 11 Years of UnRisk event.
Skills, creativity, awareness and patience really count.