A well-designed building, well-enginnered car or a beautifully configured interior can stimulate the centers of our brains ...
I remember, about nine years ago, I reviewed an international innovation project that dealt with design - the project leader, a design professor of the Politecnico di Milano, explained the objective: design light not lamps.
The project was about principles and methodologies (a design driven tool box) to achieve this, but I was impressed about the clear goal.
In our business this means: design usages first, then objects, functions, data, ... And this is what we try.
Difficult enough, because in complex systems a bottom up approach is the only way to get the required flexibility ... But it is one of our explorative learning results: usage-driven design and design-driven systems pay back.