The in-the-title conclusion of this recently posted Wired article did not really surprise me much: it's been never so easy for innovators to create awareness, but if they want profits from being-on-the-road and not being-on-the-roads to make profit from their products they may fail.
In music: concerts used to be a loss position to sell albums, but concerts are profit centers now. However, concerts were always dominated by the superstars. While "Rolling Stones" brought stadiums to "burst", outstanding Jazz musicians played for small audiences - I once listened to the young Oliver Lake, one of the outstanding loft jazzers, together with about 15 enthusiasts in a bar. It was one of the greatest live events ... BTW, when OL played with the World Saxophone Quartet later, he could enjoy much more live listeners.
The conclusion of the article: this sort of disruption by a wider online presence of time-small musicians has affect the live performance business - but not as expected: the top artists get a larger share of tickets.
Unexpected means, that even famous economists cannot believe it. But not so surprisingly: the superstars are able to use the same create awareness media that should be helping indie bands - by less cost (for better market clearance ticket pricing).
Quant finance software live performances
What has this to do with our business?
Is the software economy still in the age of the superstars? Although new technologies have enabled innovators, often comparatively small outfits, to reinvent things?
If you look into the quant finance conference programs it seems so. On the road to make direct or indirect profits?
I wrote about our position in Do We Work To Get Picked?. In short, choosing ourselves we make products and services for better risk management. And we have launched the UnRisk Academy for being on the road to support our Quantsourcing business model - not as profit center.
No, we are not in the concert business.
I like music from John Adams to John Zorn. My iPad is packed with grand opera, contemporary-classic, jazz, rhythm & blues, ... but also a lot of post-punk, new wave, indie rock, industrial and noise music, ... alternative rock. Often music of those, who have chosen themselves.